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TV Campaign Promotes Romantic Winter Getaways
In Baltimore |
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More than 700 television commercials promoting Baltimore as a "romantic city" are scheduled to air between January 21 and March 11 on nine stations in Philadelphia, Southern Pennsylvania and Salisbury, according to the Baltimore Area Convention and Visitors Association (BACVA). BACVA shared its winter campaign schedule of TV ads with members of the Greater Baltimore Committee's Hospitality/Tourism Industry Group at its January 17 meeting. Four Philadelphia stations will air a combined 291 spots between January 21 and February 25. Four stations serving the Harrisburg, York and Lancaster areas will air 284 spots between February 4 and March 11. Salisbury's CBS affiliate will air 133 spots between January 28 and March 4. The ads are supported by a "Romantic Weekend Getaway" page on BACVA's web site, www.baltimore.org, which lists itineraries for getaway weekends in Baltimore. The site features "getaway" hotel packages for romantically inclined couples. Most packages at downtown hotels range from $99 to $199, with one five-star hotel offering a deluxe "romance" package for $460. For more information, go to www.baltimore.org/pages/getaway.htm |
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